The leader of Worthing Borough Council said he and his councillors will be showing solidarity with the LGBT community again this year.
A rainbow flag will fly above the town's civic headquarters throughout the month and the third Worthing Pride event will be held in Beach House Grounds on July 10.
Cllr Daniel Humphreys, Leader of Worthing Borough Council, said it served as a reminder of the progress made towards equality but said there was still more that could be done.
He also urged people to support
Cllr Humphreys said:
"I speak for all of my colleagues and the council as a whole when I say that we stand for acceptance, tolerance and inclusion.
"The flying of the Pride flag is a visible reminder of that.
"I'm proud that Worthing is predominantly a safe, welcoming and inclusive place.
"But unfortunately some members of the LGBT community do still experience discrimination in their day-to-day lives.
"It's important that we as civic leaders continue to take a strong stance to show that this is not acceptable and that whatever a person's sexuality they should be proud of who they are.
"I'm also very happy that Worthing Pride will return again next month having had to cancel the 2020 event, giving the town a day to celebrate our LGBT communities while supporting the wider reopening of our local economy post-lockdown."